AOL Lighting
New Jersey
Free Research Guide
How Professional Outdoor Lighting
Impacts Your Home’s Value
A research-backed guide for North New Jersey homeowners — drawing on data from the National Association of Realtors, independent university research, and luxury real estate professionals working in Morris, Essex, and Bergen County.
What NAR research actually says about lighting and home value
Why architectural lighting is fundamentally different from generic landscape lighting
The four mechanisms by which lighting creates measurable value
What the numbers mean for a $800K–$3M North NJ home
A dedicated section for real estate professionals and realtors
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“This is what your home could look
like after dark.”
Replace with project photo
of Realtors say curb appeal
matters in attracting buyers
National Association of Realtors, 2023
higher sale price for homes with
strong curb appeal vs.
comparable properties
University of Alabama / UT Arlington Research
Consumer Joy Score for
landscape lighting — highest of
all outdoor projects studied
NAR Remodeling Impact Report, 2023
What’s Inside the Guide
Most conversations about outdoor lighting focus on how it looks. This guide focuses on what it does —
to your home’s perceived value, its marketability, and the experience of living in it. The findings are
more compelling than most homeowners expect.
The guide also makes a critical distinction that most studies miss: the difference between generic
landscape lighting and architectural outdoor lighting — and why that distinction matters enormously for
homes in North New Jersey’s luxury market.
“Lighting is one of the easiest ways to completely change the feel of a space. Outdoor lighting is no longer an afterthought — it’s a standout feature.”
NAR data, peer-reviewed university studies, and homeowner survey findings — all in one place. The numbers behind the headline claim.
Why a professionally designed installation for a distinguished home operates in a completely different value category than standard landscape lighting.
Curb appeal. Perceived quality. Year-round marketability. Lifestyle value. Each mechanism examined with supporting research.
What these findings mean specifically for homeowners in Morris, Essex, and Bergen County — where buyer sophistication amplifies every impression.
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AOL Lighting