Free Research Guide
How Professional Outdoor Lighting
Impacts Your Home's Value
A research-backed guide for North New Jersey homeowners — drawing on data from the National Association of Realtors, independent university research, and luxury real estate professionals working in Morris, Essex, and Bergen County.
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of Realtors say curb appeal matters in attracting buyers
National Association of Realtors, 2023
higher sale price for homes with strong curb appeal vs. comparable properties
University of Alabama / UT Arlington Research
Consumer Joy Score for landscape lighting — highest of all outdoor projects studied
NAR Remodeling Impact Report, 2023
What's Inside the Guide
Most conversations about outdoor lighting focus on how it looks. This guide focuses on what it does — to your home's perceived value, its marketability, and the experience of living in it. The findings are more compelling than most homeowners expect.
The guide also makes a critical distinction that most studies miss: the difference between generic landscape lighting and architecturaloutdoor lighting — and why that distinction matters enormously for homes in North New Jersey's luxury market.
"Lighting is one of the easiest ways to completely change the feel of a space. Outdoor lighting is no longer an afterthought — it's a standout feature."
— Ginger Wilcox, President, Better Homes and Gardens Real Estate, as cited by NAR
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